Applicable to: All GBOs (Global Business Owners), Leaders, and Distributors/Brand partners
Effective From: January 1 2026

1. PURPOSE OF THIS POLICY

GVEDA is a personal care brand built on trust, education, and ethical entrepreneurship.

This policy ensures that all digital content:

  • Protects the reputation of GVEDA
  • Follows Nepali laws & ethical direct selling standards
  • Promotes value-based marketing instead of hype
  • Creates long-term customers, not short-term transactions

Compliance with this policy is mandatory for all GBOs.

2. STRICTLY PROHIBITED CONTENT

The following activities are NOT permitted on any platform

(TikTok, Facebook, Instagram, YouTube, WhatsApp Status, Individual Website or personal profiles):

2.1 Price & Offer Promotion – NOT ALLOWED

❌ Displaying product price in reels/posts

❌ “5% off, 7% off, discount, free delivery” messaging

❌ “Offer Offer / Restock Restock” sales style

❌ Flash sales or countdown offers

❌ Price comparison with other brands

Reason: GVEDA is a premium personal care brand, not a discount marketplace.

2.2 Income & Recruitment Hype – NOT ALLOWED

❌ “Earn 10–15k per month” claims

❌ “I need 20–30 students in my team”

❌ Showing income screenshots or payouts

❌ Fake lifestyle displays

❌ Quick money promises

❌ Recruitment-first reels

Reason: Misleading, unethical and harmful to public trust.

2.3 Unprofessional Presentation – NOT ALLOWED

❌ Dancing with products on lok dohori/comedy audios

❌ Meme/cringe acting holding products

❌ Low quality camera & dirty background

❌ Shouting, overacting, disrespectful tone

❌ Bedroom/kitchen messy visuals

Reason: Products represent health & self-care and must be treated with dignity.

2.4 Brand Misuse – NOT ALLOWED

❌ Using “GVEDA/product name” in username

❌ Product photo as profile picture

❌ Reposting company official videos as personal content

❌ Editing logo or claims

❌ Acting as official company page

2.5 Unethical Business Conduct – NOT ALLOWED

❌ Poaching other GBO's customers/partners
❌ Negative comparison with brands
❌ Medical cure claims

3. APPROVED CONTENT STANDARDS

3.1 What GBOs SHOULD Create

✅ Personal product experience

✅ Skin education & routine

✅ Customer testimonials (with consent)

✅ Day-in-life as ethical GBO

✅ Learning & self-development

✅ Brand values & hygiene

3.2 Approved Communication Style
  • Calm, respectful Nepali language
  • Clean background
  • Natural lighting
  • Honest, realistic results
  • No exaggeration
3.3 Approved CTA (Call To Action)

✔ “Guide chahiyo vane message garnus”
✔ “Sample try garna man cha?”
✔ “Skin type check gardinchu”

❌ “Join my team”

❌ “Earn with me”

❌ “Discount ma linu hos”

4. PROFILE GUIDELINES

4.1 Username Rules

NOT ALLOWED

❌ gveda_selena

❌ gveda.shop

❌ vitaminC_gveda

ALLOWED

✅ selena_gomez

✅ skinwithselena

✅ selfcare_nepal

4.2 Bio Format
  • Real name
  • Personal care interest
  • Partnered with @gvedaofficial
  • Education focus

5. CONTENT QUALITY CHECKLIST

Before posting, every GBO must ask:

  1. Am I showing PRICE?
  2. Am I promising INCOME?
  3. Does this look CRINGE or unprofessional?
  4. Is background CLEAN?
  5. Is message HELPFUL?
  6. Would a customer TRUST this?

If any answer is NO → Do not post.

6. CONTENT RATIO STANDARD

  • 70% Product & Education
  • 20% Journey & Lifestyle
  • 10% Opportunity (soft & ethical)

7. COMPLIANCE & ACTIONS

1st Violation

  • Warning + mandatory training

2nd Violation

  • Content removal + suspension from incentives

3rd Violation

  • Temporary GBO activity suspension

Serious Cases

  • Poaching, income hype, medical claims

    → Direct disciplinary action

8. OFFICIAL POSITIONING

GVEDA represents:

  • Value before hype
  • Customer before recruitment
  • Education before selling
  • Ethics before income
Every GBO is a brand ambassador first, seller second.

Authorized By:
Compliance & Brand Department